SEO is getting increasingly complex
and Google is making it harder for all of us to get our keywords
track them and understand the finest thing to do with them.
Google Analytics is actually a
useful way to comprehend an SEO
strategy
and it’s a service that we must most likely anticipate to have to
pay for at same point.
All of the SEO tools were once
free. Finally each person gets a way to monetize the use of
everything. Why not the tool that allows us find out specific
keywords?
Certainly, there are ways of
finding out the best keywords without paying Google to do it for you.
But it does take loads more work, rationale and resources.
Start with keyword research and
working smarter.
Don’t make these errors when
selecting the keywords to go after:
* Too broad
* Too much competition
* Not enough traffic
*
Only one at a time
*
Words that don’t create a lead
Rather than going for a broad
keyword or one phrase again and again, go for accurately hundreds of
long tail ones instead.
Yes, it actually works. In place of
a keyword, go for keyword THEME. It’s much simpler and will get you
positioned faster for a range of keyword themes rather than that big
one you have been contending for.
The more exclusively you define
your theme, the simpler it is to rank.
You recognize your topic is “real
estate.” But in place of attempting to rank for something general
like “Michigan real estate,” for something precise, like “Lake
view homes in Lake Orion Michigan.”
Employ these four qualifiers for
deciding your best keyword themes.
* Time and date – 2014,
July, afternoon
* Price and quality –
affordable, best, most desirable
* Intent – buy, sell, invest
* Location – community,
neighborhood, outdoors
Employ sources that can aid you
decide keywords and themes, including Wordstream, Keyword Spy, SpyFu,
Bing Keyword Tool and Übersuggest.
If you have a good load of
keywords, terms, phrases and themes to build on, surround your blog
or website with these. If more than 50% of your website or blog talks
about topics that do not bring you lead, you are not notifying Google
what the majority of your business is about. At least 70% of your
website should be built around your keywords and more if you can.
It’s time to get serious about
your topics, themes and keywords. Don’t over optimize but don’t
under utilize your keywords either. If they are not common in your
pages and posts, you most likely won’t rank for them.
